《阿凡達》加長版8月27日回歸北美院線
其實嚴格意義上講《阿凡達》並不能說是回歸北美院線。仔細觀察北美每週票房表的朋友會發現截至上週末《阿凡達》還在北美9家影院上映。按照這個趨勢,《阿凡達》很可能會在加長版發行前都不會正式下映。
阿平 發表於 2010-7-8 22:26 
沒錯
樓上一堆跟著人云亦云的說什麼真會挖錢,扒幾層皮之類的沒搞清楚
原po的原文裡就說的很明白了
當初阿凡達在許多戲院下片不是因為票房下降的關係
而是因為可放 3D電影的電影院數量不夠
合約關係他們必須先將阿凡達下片來放映其他已簽約的3D電影
如魔境漫遊,馴龍高手等
若是沒有那些其他在排隊的3D電影
阿凡達在那些戲院根本不會下片的
所謂“8月27日重返大螢幕“
只是等可放 3D電影的電影院檔期空出來
再恢復放映而已
還有許多人沒看過3D的阿凡達
恢復放映後多加了12分鐘的情節對觀眾只會是利多
”We were sold out of our Imax performances right up to the moment until they were contractually obligated to switch to “Alice in Wonderland,” so we know we left money on the table there. And the 3-D really helped “Avatar” right up until the moment that it hurt it. And it hurt it at the moment “Alice” and then “How to Train Your Dragon” and “Clash of the Titans” came in and sucked up all the 3-D screens. We went from declining 8% a week to declining 50%. Clearly, it wasn’t market forces directly; it was the availability of theaters. So we’re going to wait until there’s a time to come back in, inject the new footage into the mix and see if we can interest people in the “Avatar” experience in theaters.“ |